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    Field Journal · Ethnicity · Lens 02
    Deep Research Report

    Commerce & Spending

    Race & Ethnicity

    Multicultural consumers drive a disproportionate share of category growth and brand momentum — and report the highest rates of feeling unseen by the brands chasing them.
    Now Available

    The full report is live

    The long-form synthesis for Commerce & Spending is now published — structural, cultural, and experiential layers, with full sources.